how to work with me


design research & facilitation through a process focused on qualities of sustainability


new venture 

supporting businesses to amplify their qualities of sustainability in the experience economy

forthcoming book on the spirit of design practice



What is the relationship between designers inner lives and their practice in the world? 

Share your story

Dr. Joana
Designer x Researcher Ph.D

Her practice supports the development of products and services that amplify qualities of sustainability in the age of exponential technology




Global & Local.  
For over a decade I have worked with thought-leading organisations around the world and dynamic startups alike. My experience embeds a worldview through design projects in Europe, Africa, North America and Asia. 


As design researcher, supporting businesses to understand the humans behind the product-service and their context.  My verticals are fieldwork, synthesising insights and facilitating interactions.

As educator, serving as Design Professor at Code University of Applied Sciences Berlin
Collaborate with IDEO U on the school of design-thinking

As designer-founder, launched Assembly in various cities - a new design method that supports businesses to amplify the qualities of their product-services.  Working on book project Design.Dharma (2019) showcasing unique stories about designers practices & the human spirit. 

Worked with Hyper IslandGreen School IndonesiaForum For the Future, Tate Modern UKGeneral Assembly & The Doi Tung Sustainable Development Project Thailand

Fellow Royal Society of the Arts 
Resident House of Beautiful Business 
Collectives  The Point People  |  Sandbox  

PhD 2017 Central Saint Martins London
Design for Communication: a collaborative practice to amplify qualities of sustainability 



Design is also about deep listening & sharing

Often participate in panels and give talks about design practice to a variety of audiences.  If what I do resonates, I'd like to hear from you

Themes include design research, sustainability, communications design, startups mindset, the designer in the field, and meta-concept design.dharma

Talks I have delivered include Royal Society of Arts and Creative Mornings London. Interviews shared about my work include R/GA Futures Publication, Design Indaba.

My speaking mentor is writer Sarah K Peck  
I'm part of Women's Speaking Initiative by author Adam Smiley