how to work with me


design research & facilitation through a process focused on qualities of sustainability

design.dharma:  forthcoming book on the spirit of design practice



What is the relationship between designers inner lives and their practice in the world? 

Share your story

Dr. Joana
Designer x Researcher Ph.D

Her practice supports the development of products and services that amplify qualities of sustainability in the age of exponential technology




Global & Local.  
For over a decade I have worked with thought-leading organisations around the world and dynamic startups alike. My experience embeds a worldview through design projects in Europe, Africa, North America and Asia. 


As design researcher, supporting businesses to understand the humans behind the product-service and their context.  My verticals is field studies, synthesising insights and facilitating interactions.

As educator, serving as Design Professor at Code University of Applied Sciences Berlin
Collaborate with IDEO U on the school of design-thinking

As designer-founder, developed and deployed Qualities method around the world - a new design method that supports businesses to amplify the qualities of their product-services.  Also writing book project Design.Dharma (2019) showcases unique stories about designers practices & the human spirit in the age of exponential technology. 

Worked with Hyper IslandGreen School IndonesiaForum For the Future, Tate Modern UKGeneral Assembly & The Doi Tung Sustainable Development Project Thailand

Fellow Royal Society of the Arts 
Resident House of Beautiful Business 
Collectives  The Point People  |  Sandbox  

PhD 2017 Central Saint Martins London
Design for Communication: a collaborative practice to amplify qualities of sustainability 



Design is also about deep listening & sharing

Often participate in panels and give talks about design practice to a variety of audiences.  If what I do resonates, I'd like to hear from you

Themes include design research, sustainability, communications design, startups mindset, the designer in the field, and meta-concept design.dharma

Talks I have delivered include Royal Society of Arts and Creative Mornings London. Interviews shared about my work include R/GA Futures Publication, Design Indaba.

My speaking mentor is writer Sarah K Peck  
I'm part of Women's Speaking Initiative by author Adam Smiley