how to work with me

design research & facilitation through a process focused on qualities of sustainability

design.dharma: forthcoming book


What is the relationship between designers inner lives and their practice in the world?

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Dr. Joana
Designer x Researcher Ph.D

Her practice supports the development of products and services that amplify qualities of sustainability in the age of exponential technology




Global & Local.  
For over a decade I have worked with thought-leading organisations around the world and dynamic startups alike. My experience embeds a worldview through projects in Europe, Africa, North America and Asia. 


As design researcher, support businesses to understand the humans behind the product-service and their context.  My verticals is field studies, synthesising insights and facilitating interactions.

As educator, serve as Design Professor at Code University of Applied Sciences Berlin.
Teaching team at IDEO U, the school of design-thinking.

Developed a new design method that supports businesses to amplify the qualities of their product or service. 
Currently writing book Design.Dharma (2019) stories of designers practices & the human spirit in the age of exponential technology. 

Worked with Hyper IslandGreen School IndonesiaForum For the Future, Tate Modern UKGeneral Assembly & The Doi Tung Sustainable Development Project Thailand

Fellow Royal Society of the Arts 
Resident House of Beautiful Business 
Collectives  The Point People  |  Sandbox  

PhD thesis 2017, Central Saint Martins London
Design for Communication: a collaborative practice to amplify qualities of sustainability 



Design is also about deep listening & sharing

Often participate in panels and give talks about design practice to a variety of audiences.  If what I do resonates, I'd like to hear from you

Themes include design research, sustainability, communications design, startups mindset, the designer in the field, and meta-concept design.dharma

Talks I have delivered include Royal Society of Arts and Creative Mornings London. Interviews shared about my work include R/GA Futures Publication, Design Indaba.

My speaking mentor is writer Sarah K Peck  
I'm part of Women's Speaking Initiative by author Adam Smiley