Design practice 


. Global experience
. Field research & context insights
. Human-centred methodology
. Creative concept development
. Qualities of sustainability framework
. Interactions & facilitation of co-creation

How might we collaborate?

New design method
created for businesses to amplify qualities

How might we empower small-scale businesses to amplify their qualities of sustainability

This new service is the outcome of doctoral research.

Running an Accelerator programme? Let's partner
Reach out here

A research project on designers practices & the human spirit



Forthcoming book (2019)

What is the relationship between designers inner lives and their practice in the world? 

This book project gathers and shares stories and philosophies. 

Submit your story here


Dr. Joana
Designer x Researcher, Ph.D

Fellow Royal Society of Arts

My practice supports and facilitates the development of integral products and services that amplify qualities of sustainability. 



Global & Local.  For over a decade I have worked with thought-leading organisations around the world and dynamic startups alike. Experience embeds a worldview through design projects in  Europe, Africa, North America and Asia. 

As a design researcher I support businesses to understand the humans behind the product-service and their context.  My experience in fieldwork, synthesising insights and facilitating interactions was solidified by a rigorous Doctoral Degree (PhD).

As educator, Professor of Design at CODE University of Applied Sciences Berlin
As design-thinking coach I collaborate with IDEO on

As design-founder, launched Assembly in various cities, a new design method that supports businesses to amplify the qualities of their product-services.  Working on book project Design.Dharma (2019) which gathers unique stories about designers' practices & their human spirit. 

Collaborated with the likes of Hyper IslandGreen School IndonesiaForum For the Future, Tate Modern UKGeneral Assembly & The Doi Tung Sustainable Development Project Thailand

Fellow Royal Society of the Arts.  Resident The Point People.  Community is Sandbox.  

Wrote my Ph.D thesis at Central Saint Martins London titled "Design for Communication: a collaborative practice to amplify qualities of sustainability" (executive summary to be published soon).



Civic Innovation Fellowship Manila, Philippines - 2017
WhatIF Innovation Programme Switzerland - 2017
Edacy, Senegal - 2017
Wedu, SE Asia, 2016



Design is also about listening & sharing.
I often participate in panels and give talks about my practice to a variety of audiences - absolutely enjoy this!

If what I do resonates with your organisation or event -  I would love to hear from you.

Themes include design research, sustainability, communications design, startups and social enterprises, the designer in the field around the world, and more inspirational concepts like design.dharma.  

Talks I have delivered include the Royal Society of Arts and Creative Mornings London. Interviews shared on my work include R/GA Futures Publication, Design Indaba.

My speaking mentor is writer Sarah K Peck 
and I am part of Women's Speaking Initiative by author Adam Smiley.



Teaching & Facilitating

I teach design at academic level & to everyone who wants to learn how design tools & methods support creative ventures.  

I hold a pedagogic teaching certificate up to Masters level from University of Arts London.

Learning & Development: client-focused

I facilitate masterclasses, workshops and design immersions.  
All content and materials used is my own and designed within context of business challenges.
How might you benefit from a creative design session?
Let's create something for you.


IDEO U - Assistant Teacher - 2017
Edacy - Bootcamp in design thinking - 2017
Hyper Island - Supervisor Masters Digital Media Management - 2016
Green School Bali Indonesia - Service Design Methods - 2016

Academic engagements

Visiting lecturer at California College of Arts - 2015
Visiting lecturer Pasadena Arts Center - 2015
Visiting lecturer Ansal University India - 2015
Speaker National Institute of Design Bangalore - 2014