how to work with me


design research & facilitation through a process focused on qualities of sustainability


new venture 

supporting businesses to amplify their qualities of sustainability in the experience economy

design/dharma: a forthcoming book on the spiritual in design



What is the relationship between designers inner lives and their practice in the world? 

Share your story

Dr. Joana
Designer x Researcher Ph.D

Her practice supports the development of integral products and services that amplify qualities of sustainability in the age of emerging tech. 




Global & Local.  
For over a decade I have worked with thought-leading organisations around the world and dynamic startups alike. My experience embeds a worldview through design projects in Europe, Africa, North America and Asia. 


As designer - researcher, I support businesses to understand the humans behind the product-service and their context.  My experience in fieldwork, synthesising insights and facilitating interactions.

As educator, currently Professor of Design at CODE University of Applied Sciences Berlin.  Collaborating with IDEO no IDEO U, the online school of design-thinking.

As designer - founder launched Assembly in various cities - a new design method that supports businesses to amplify the qualities of their product-services.  Working on book project Design.Dharma (2019) showcasing unique stories about designers practices & the human spirit. 

Worked with Hyper IslandGreen School IndonesiaForum For the Future, Tate Modern UKGeneral Assembly & The Doi Tung Sustainable Development Project Thailand

Fellow Royal Society of the Arts  / Resident House of Beautiful Business /  The Point People / Community  Sandbox  

Ph.D thesis at Central Saint Martins London "Design for Communication: a collaborative practice to amplify qualities of sustainability" (executive summary to be published soon)



Design is also about deep listening & sharing

Often participate in panels and give talks about design practice to a variety of audiences.  If what I do resonates, I'd like to hear from you

Themes include design research, sustainability, communications design, startups mindset, the designer in the field, and meta-concept design.dharma

Talks I have delivered include Royal Society of Arts and Creative Mornings London. Interviews shared about my work include R/GA Futures Publication, Design Indaba.

My speaking mentor is writer Sarah K Peck  
I'm part of Women's Speaking Initiative by author Adam Smiley