Dr. Joana is a Designer x Researcher, Ph.D
Fellow Royal Society of Arts

Her practice supports and facilitates the development of integral products and services that amplify qualities of sustainability. 






Global & Local.  
For over a decade I have worked with thought-leading organisations around the world and dynamic startups alike. Experience embeds a worldview through design projects in  Europe, Africa, North America and Asia. 

As a design researcher, I support businesses to understand the humans behind the product-service and their context.  My experience in fieldwork, synthesising insights and facilitating interactions was solidified by a rigorous Doctoral Degree (PhD).

As educator, Professor of Design at CODE University of Applied Sciences Berlin
As design-thinking coach I collaborate with IDEO 

As designer-founder, launched Assembly in various cities, a new design method that supports businesses to amplify the qualities of their product-services.  Working on book project Design.Dharma (2019) which gathers unique stories about designers practices & the human spirit. 

Projects with Hyper IslandGreen School IndonesiaForum For the Future, Tate Modern UKGeneral Assembly & The Doi Tung Sustainable Development Project Thailand

Fellow Royal Society of the Arts /  Resident The Point People /  Community is Sandbox  

Ph.D thesis at Central Saint Martins London "Design for Communication: a collaborative practice to amplify qualities of sustainability" (executive summary to be published soon).



Design is about deep listening & sharing.
Often participate in panels and give talks about design practice to a variety of audiences.  

If what I do resonates, would love to hear from you.


Themes include design research, sustainability, communications design, startups mindset, the designer in the field, and meta-concept design.dharma.  

Talks I have delivered include the Royal Society of Arts and Creative Mornings London. Interviews shared on my work include R/GA Futures Publication, Design Indaba.

My speaking mentor is writer Sarah K Peck 
and I am part of Women's Speaking Initiative by author Adam Smiley.



Teaching & Facilitating

Learning & Development: client-focused

I facilitate masterclasses, workshops and design immersions.  
All content and materials used is my own and designed within context of business challenges.
Pedagogic teaching certificate from University of Arts London

Let's create something for you.


IDEO U - Assistant Teacher - 2017
Edacy - Bootcamp in design thinking - 2017
Hyper Island - Supervisor Masters Digital Media Management - 2016
Green School Bali Indonesia - Service Design Methods - 2016

Academic engagements

Visiting lecturer at California College of Arts - 2015
Visiting lecturer Pasadena Arts Center - 2015
Visiting lecturer Ansal University India - 2015
Speaker National Institute of Design Bangalore - 2014



Civic Innovation Fellowship Manila, Philippines - 2017
WhatIF Innovation Programme Switzerland - 2017
Edacy, Senegal - 2017
Wedu, SE Asia, 2016