Designing Narratives of Positive Impact

Research Workshop n.2
Hosted by General Assembly at Second Home London
Local Businesses Soleshare, Rubies in the Rubble, Ubuntu Chocolate, Bloombox Salads


We live increasingly more aware of the impact that our practices have in the wider world surrounding us - socially, environmentally, culturally, ethically.  We notice the growing number of small-scale businesses, start-ups or social enterprises, wanting to express how their story positively impacts, inspires, or contributes, to the local and wider context. The digital age has enabled us to easily convey and disseminate such messages, but also to take apart their transparency and authenticity.

This workshop explored a practical tool in development as part of a wider research project.  The aim is to empower small-scale projects to articulate and communicate their narrative of positive impact through their own means.  In this practical and dynamic session we will work with real-life examples to co-create stories and design outcomes that embody values of a sustainable 'good life’.