Speaking at Hubud, Bali, Indonesia

Sharing the key research outcomes with a collective of impact driven businesses.

Beyond "sustainability"
Many businesses today have at heart principles of impact, whether social, environmental, cultural or ethical. Such principles often are (and should be) embedded in the business service model to become seamless. More often, we find these principles make up components of the brand and communications to public.

This session will overview insights from a four-year research project in communication design and sustainability. It will share examples of best practices in experiential communication design from businesses around the world in the area of sustainable food innovation across various cities (London, San francisco, Lisbon, Berlin, Amsterdam, Mumbai). 

What you will learn:
- commonalities found between startups and social enterprises to amplify engagement
- the qualities of sustainability as a concept of experience design
- current and most used communication strategies to amplify sustainability

About the speaker:
Joana Casaca Lemos is a hybrid design strategist. Working at the intersection of communications, co-creation methods and sustainability as flourishing. A PhD in design research at Central Saint Martins London (2017) and creator of 'Communications Assembly', a method developed to empower small-scale biz. She runs a location independent practice and collaborates with various organisations, facilitates trainings in design for the likes of, General Assembly, National Institute of Design India and Designmatters California. An ambassador of Sandbox Network and fellow of the Royal Society of Arts.

Speaking at CreativeMornings/London Feb. 3. 2017

Joana Casaca Lemos
February 3, 8:30am - 10:00am GMT. Hosted at General Assembly Part of a series on Moments

Joana is a communication designer and PhD in design research at Central Saint Martins. Her practice focuses on communications, sustainability and co-creation.

On her journey she’s worked with an eclectic range of people from coffee farmers to nanotech startups. She’s had the pleasure to collaborate with Doi Tung Sustainable Development in Thailand, Green School in Bali, Forum for the Future, Hyper Island, General Assembly, IDEO U and Tate Modern. Alongside, volunteer mentor to young women in conflict zones at WEDU, ambassador of Thousand Network, and fellow of the Royal Society of Arts.

She is the author of “Assemblage”, the communications strategy tool designed to empower small-scale businesses. As a hybrid in design & philosophy, she advocates for nomadism, sustainable futures and the human spirit by exploring “Design Dharma”.

At Creative Mornings under the theme Moments, she will unravel a series of epiphanies emerged out of commitment to a four-year solo research project with 20 start-ups across 3 continents. The conundrum of research as a mesearch: the process of design and the process of becoming.


Ozone Coffee Roasters is a well-established specialty coffee roastery committed to all facets of coffee excellence.


Hi folks! As per usual doors open at 8.30 for coffee, breakfast and chats and the talk kicks off at 9am sharp!