The practice-based design research was developed through a collaborative methodology with 20 sustainable food businesses across the world: London, Berlin, Amsterdam, San Francisco, Mumbai, New Delhi, Lisbon.
A co-creation approach to the design of communications is a new framework for practice: the process of designing communications that is social in its means and in its ends.
We live increasingly more aware of the impact that our practices have in the wider world surrounding us - socially, environmentally, culturally, ethically. We notice the growing number of small-scale businesses, start-ups or social enterprises, wanting to express how their story positively impacts, inspires, or contributes, to the local and wider context. The digital age has enabled us to easily convey and disseminate such messages, but also to take apart their transparency and authenticity.
This workshop will explore a practical tool in development as part of a wider research project. The aim is to empower small-scale projects to articulate and communicate their narrative of positive impact through their own means. In this practical and dynamic session we will work with real-life examples to co-create stories and design outcomes that embody values of a sustainable 'good life’.