Joana frequently participates in speaking engagements, conferences and panels. Sharing research insights and experiences as a designer with a global practice and academic work.

Talks & workshops Can be created or adapted to your event or organisation.
to discuss get in touch

Business Council for Sustainable Development, Lisbon, 2019

Keynote: Experience Design for Sustainability.

Video coming soon.

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House of Beautiful Business, Lisbon, 2018

Keynote: The New Manifestos are Inward Looking

How the designer’s role shifting from being the expert on design more into being facilitator or enabler. Nowadays In the age of exponential technology, designers seek a higher meaning to their work and look inwards as much as outwards. Designers need tools and frameworks to cultivate their inner lives in order to reap the rewards of adding soul to the machine. The transition of the design discipline from a service-based to an an attitude-based practice lays the foundations for a new paradigm; design dharma.  

Drawing on the etymological meaning of the word, we bring into play a higher sense of duty, purpose and reason for being. History has shown us a number of designer manifestos expressing their respective desires to find fulfilment in work that contributes to social or environmental challenges. The contemporary landscape however points to a new kind of fulfilment - their internal human spirit. Let us discover the poetics beyond the machine. What is the spiritual background to your practice?

While many designers focus on convenience and efficiency in creating user-friendly experiences, her pursuit goes further: what is the relationship between designers' inner lives and their practice in the world? At the House of Beautiful Business 2018, she shared her findings and personal design principles.

Photography Joao Nogueira


Our Oceans Summit, Bali Indonesia, 2018

Keynote: Design Thinking for Sustainability 

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Revision, Berlin, 2018

Panel: Designing Regenerative Systems

Where future technologies meet social change.
How do we reach a more human-centric and purpose driven society in the digital age?

Fundamental changes in design are necessary in a world that is experiencing changes at a exponential level. In this topic, we will explore how we can redesign systems to move past just sustainability and being to design holistically. We will tackle the history of sustainability in design philosophy, what role we play at an individual and systemic level and explore our imagination for the future. We will explore themes around design philosophy, sustainability, our economy and technology.

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Astrolabs, Dubai, 2018

Keynote: Experience Design & Sustainability

How do your products & services amplify qualities of sustainability in the experience economy?
A session on global tends in design & technology and how these foster quality of life. Answering questions like ” what can blockchain do for sustainability?”. You’ll gain awareness of how business benefits from implementing the Design For Qualities framework in the age of emerging tech and facing planetary challenges.

Disruptive Innovation, Ellen MacArthur Foundation, London, 2017

Keynote: Design as Empowerment 

How the designer’s role shifting from being the expert on design more into being facilitator or enabler. Nowadays everyone can be a designer, and the difference often is that a professional designer is the one creating the methods and tools so that anyone can be a problem-solver aka everyday designer.
Designer is an agent of change that wants to empower people to make the impact. Designers often share one quality that is ‘care’. Designers are interested in making other people flourish in order to design. With that care also comes an understanding that “everyone is an expert of their own experience”, hence everyone brings value to the process.


The Royal Society of Arts, London, 2016

Keynote: Engage Design

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World Design Summit, Montreal Canada, 2017

Keynote: The Qualities of Sustainability

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Creative Mornings, London, 2017

Keynote: Research is a Mesearch 

Creative Mornings under the theme Moments, she will unravel a series of epiphanies emerged out of commitment to a four-year solo research project with 20 start-ups across 3 continents. The conundrum of research as a mesearch: the process of design and the process of becoming.